About Scherago International

Scherago Team Photo

Thumbnail Chronology

1955 - late 1960's
SI began as Science magazine sales representative
Late 60s - mid 70's
Developed businesses in healthcare, diagnostics, therapeutics, meeting management and exhibit sales
Late 70s - mid 80's
Expanded into the biotechnology field
Mid 80's to present
Developed international presence

Client/Product List

Market Sales Experience

$10 Million +

  • Biotechnology
  • Research /OEM
  • Therapeutics
  • Diagnostics
  • Automation/Information
       Related to Above Markets

Our Measurable Accomplishments

  • Increased a genomics conference 700% to the largest in the world
  • Increased clinical exposition 800% to the largest in the world
  • Built Biotech Journal to $14 Million in Ad Revenue
  • Increased revenues of a therapeutic client 900%

Biotech Meeting Experience

  • AACC Clinical Lab Expo
  • (some components)
  • Launched first DNA Meeting
  • Launched first Hybridoma Meeting
  • Launched first Human Genome Meeting
  • Launched first Ag Genome Meeting
  • Launched first Bioprocess Meeting

Staff Background

  • Sales
  • Sales Management
  • Assoc. Management
  • Medical Technology
  • Product Management
  • Market Research
  • Meeting Management
  • Accounting
  • Telemarketing
  • Publishing
  • Product Development
  • Research
  • Exhibit Management
  • Database Management

Sales Coverage

Employees

  • North America
  • Sales
  • Telemarketing

Agents

  • Europe
  • Japan
  • Support Staff

Sales and Marketing Experience

  • Exhibit Space
  • Advertising Space
  • Conference Development
  • Meeting Management
  • Sponsorships
  • E-Sales
  • Speaker Relations

Product Selling Experience

Advertising Space

  • Peer reviewed journals
  • Consumer magazines
  • Educational charts (inserts)
  • Recruitment advertising
  • Abstract issues
  • News magazines
  • Exposition directories
  • Convention dailies
  • Buyers' guides
  • Newspaper Supplements

Exhibit Sales

Table Tops to 100 Booth Islands

Ancillary Expo Products & Sponsorships

  • Symposia/Scientific Sessions
  • Exhibit Guides
  • Badge Holders
  • New Product Areas
  • Busses
  • Banners
  • Folios
  • Message Center
  • New Product Areas
  • Product Locator
  • Expo Cards
  • ...and more

E-Sales

  • Banners
  • Site Sponsorships
  • Online Programs
  • Exhibit Space
  • Conference Registrations

Functions Performed

Exhibit Sales

  • Exhibit Sales/Sales Management
  • Marketing
  • Strategic/Tactical Planning
  • Market Research
  • Exhibitor Prospectus Development
  • Floor Plan
  • Contract Prccessing/Booth Assignments
  • Floor Management
  • Registration
  • Billing & Collection
  • Sales & Financial Reports

Publications

  • Advertising Sales/Sales Management
  • Marketing
  • Strategic/Tactical Planning
  • Market Research Directions
  • Media File Development
  • Traffic
  • Sales and Financial Reports
  • Billing and Collection

Sales Methods

  • Personal Calls
  • Industry Meetings/Expositions   N. America   Europe
  • Telemarketing
  • Broadcast Fax
  • Email
  • Direct Mail

How We Sell

Define Client's Presence

Steps to Success

  • Identify Position
  • Evaluate Competition
  • Establish Goals and Objectives
  • Develop Strategy
  • Implement Plan
  • Define Strongest Points
  • Perform First Rate Market Research
  • Develop the Sales Presentation
  • Begin the Selling Process