If you need to reach purchasing decision makers in hospital or independent labs, you need to advertise in Clinical Laboratory News.
One ad in CLN will put your sales message in front of the most senior lab professionals in the country, who collectively control billions of tests each year
53% of CLN readers have annual budgets for purchasing instrumentation and reagents that exceed $250,000.
NEWS
More than 70% of readers pass along their issue of CLN; more than
25% pass along to 3 or more peers
POWER READERS
CLN readers are the decisions makers in labs and group practices; they are highly
influential in their fields as published writers, educators and presenters.
POWER EDITORIAL
CLN is rated both the top news publication in the field and the most useful source for
laboratory trends and information by its readers.
POWER BUYERS
CLN readers control an average of more than 1 million tests per year; 79% make or
influence purchasing decisions for their labs.
INFLUENTIAL LABORATORY LEADERS
- Director/Manager/Administrator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30%
- Chief Med Tech/Lab Supervisor/POCT . . . . . . . . . . . . . . . . . . . . . . . 19%
- Lab Technologist. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13%
- President/VP/Other Executive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10%
- Research or Development Scientist/Engineer . . . . . . . . . . . . . . . . . 7%
- Manufacturing/Operations/Marketing . . . . . . . . . . . . . . . . . . . . . . . . . 8%
- Pathologist/Other MD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6%
- Educator. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4%
- Clinical/Regulatory Affairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2%
CLN 2012 EDITORIAL CALENDAR
Editorial Theme - Lab 2012: Improving Healthcare Through Laboratory Medicine
January - Coagulation for Chemists
February - Volatile Alcohol Intoxication
March - Autoantibody Markers in Neurological Conditions
April - Accuracy-based Proficiency Testing
May - Emerging Technologies for Bacterial ID
June - AACC Annual Meeting Preview Issue - Standardization of Testosterone Testing
July - AACC Annual Meeting Issue - Sepsis Diagnosis and Management
August - Prostate Cancer Screening: New Markers
September - Cortisol in Diagnosis of Cushing’s Disease
October - AACC Annual Meeting Highlights Issue - Hepatitis C Diagnosis and Monitoring
November - The Clinical Laboratory’s Role in Fertility Testing
December - Biochemical Evaluation of Kidney Stones
