If you need to reach purchasing decision makers in hospital or independent labs, you need to advertise in Clinical Laboratory News.
One ad in CLN will put your sales message in front of the most senior lab professionals in the country, who collectively control billions of tests each year
53% of CLN readers have annual budgets for purchasing instrumentation and reagents that exceed $250,000.
NEWS
More than 70% of readers pass along their issue of CLN; more than
25% pass along to 3 or more peers
POWER READERS
CLN readers are the decisions makers in labs and group practices; they are highly
influential in their fields as published writers, educators and presenters.
POWER EDITORIAL
CLN is rated both the top news publication in the field and the most useful source for
laboratory trends and information by its readers.
POWER BUYERS
CLN readers control an average of more than 1 million tests per year; 79% make or
influence purchasing decisions for their labs.
INFLUENTIAL LABORATORY LEADERS
- Director/Manager/Administrator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30%
- Chief Med Tech/Lab Supervisor/POCT . . . . . . . . . . . . . . . . . . . . . . . 19%
- Lab Technologist. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13%
- President/VP/Other Executive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10%
- Research or Development Scientist/Engineer . . . . . . . . . . . . . . . . . 7%
- Manufacturing/Operations/Marketing . . . . . . . . . . . . . . . . . . . . . . . . . 8%
- Pathologist/Other MD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6%
- Educator. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4%
- Clinical/Regulatory Affairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2%
CLN 2011 EDITORIAL CALENDAR
Editorial Theme - Lab 2011: Improving Healthcare Through Laboratory Medicine
January: Clinical Utility od Serum and Red Blood Cell Folate Testing
February: Analytical Issues in HbA1c Testing
March: Colon Cancer Screeening
April: Platelet Function Testing
May: Rapid Identification of Infectious Disesases: PNA FISH Screening
June: AACC Annual Meeting Preview Issue
Newborn Screening by Mass Spectrometry
July: AACC Annual Meeting Issue
Thyroblobulin Testing Update
August: New Trends in Immunosuppressant Therapy: The Lab's Role
September: Analytical Issues in calcium Testing
October: AACC Annual Meeting Highlights Issue
Newborn Screening for Cystic Fibrosis
November: High Blood Cholesterol in Adults: Recommendations from ATP IV
December: New developments in Estimated Glamerular Filtration Rate
