If you need to reach purchasing decision makers in hospital or independent labs, you need to advertise in Clinical Laboratory News.
One ad in CLN will put your sales message in front of the most senior lab professionals in the country, who collectively control billions of tests each year
53% of CLN readers have annual budgets for purchasing instrumentation and reagents that exceed $250,000.
NEWS
More than 70% of readers pass along their issue of CLN; more than
25% pass along to 3 or more peers
POWER READERS
CLN readers are the decisions makers in labs and group practices; they are highly
influential in their fields as published writers, educators and presenters.
POWER EDITORIAL
CLN is rated both the top news publication in the field and the most useful source for
laboratory trends and information by its readers.
POWER BUYERS
CLN readers control an average of more than 1 million tests per year; 79% make or
influence purchasing decisions for their labs.
INFLUENTIAL LABORATORY LEADERS
- Director/Manager/Administrator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30%
- Chief Med Tech/Lab Supervisor/POCT . . . . . . . . . . . . . . . . . . . . . . . 19%
- Lab Technologist. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13%
- President/VP/Other Executive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10%
- Research or Development Scientist/Engineer . . . . . . . . . . . . . . . . . 7%
- Manufacturing/Operations/Marketing . . . . . . . . . . . . . . . . . . . . . . . . . 8%
- Pathologist/Other MD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6%
- Educator. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4%
- Clinical/Regulatory Affairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2%
CLN 2009 EDITORIAL CALENDAR
Editorial Theme- Lab 2010: Improving Healthcare Through Laboratory Medicine
January Testing for Lyme Disease
February New Markers for Preeclampsia
March CDC Guidelines for Lead Testing in Children
April Porphyrias: Biochemical Analysis and Diagnosis
May Comparative Genomic Hybridization:
A Replacement for Cytogenetics
June AACC Annual Meeting Preview Issue Neonatal
Hyperbilirubinemia: Update on Proper Testing
July AACC Annual Meeting Issue
Personalized Medicine: Antiplatelet Therapy
August The Lab’s Role in Diagnosis and Management of
Multiple Myeloma
September Celiac Disease: Making the Right Diagnosis
October AACC Annual Meeting Highlights Issue Biochemical
Autoantibody Tests for Better Diagnosis
November Monitoring Warfarin Therapy with INR Testing
December Thromboelastography: Theory and Practice
