FAQs: CMEF IVD

Dear Exhibitor,

For those who know our company as the exhibit management for the AACC Expo, the IVD area of Arab Health (MEDLAB) and CMEF-IVD (China), you can be assured of step-by-step assistance and attentive service.

Herb Burklund, President
Scherago International
herb@scherago.com

Dramatic IVD Growth

1. What is the growth rate of the Chinese IVD Market?

The Chinese IVD market continues to grow 15%-20% per year and is now a $3.2 billion market. By country it now ranks third largest after USA and Japan.
For the next five years, annual growth is expected to continue at this rate.

2. Why this dramatic growth?

There are two fundamental reasons: prosperity and the stimulus package
Prosperity
The Chinese GDP has been growing 8%+ for almost a decade.  Approximately one million Chinese that are entering the middle class each year are in a position to afford healthcare.

The Stimulus Package
As part of the Chinese stimulus package, the Chinese government spent $120 billion by 2010 to establish universal healthcare for the country's 1.3 billion people. The money has been directed toward improving health insurance and raising standards in public hospitals.  Long-term plans include the construction of 400 hospitals each year for the next 8 years. 

3. What is the China International Medical Equipment Fair (CMEF)?

In its 64th edition, CMEF showcases Asia’s widest collection of international and local manufacturers of medical devices for hospitals and laboratories. There are two editions of CMEF each year which attract approximately 50,000 visitors. CMEF is organized through a joint venture between Reed Expositions (UK) and Sinopharm Exhibitions (China). The joint venture company is Reed Sinopharm

4. How many visitors attend CMEF Spring Edition?

The total visitor attendance averages 73,000 from 90 countries

• Average total exhibitors: 2,400
• Average exhibit area: 100,000 sqm (1,000,000 sq ft)

For the complete post-show report of this edition, please click here.

5. What kinds of products are exhibited at CMEF?

As with most large medical trade shows outside the US, products exhibited include imaging, patient monitoring, surgical, rehabilitation, emergency rooms, OEM  and In Vitro Diagnostics (IVD).

6. When are the shows each year?

There are two shows (editions) per year; spring and fall.  The spring show is anchored in Shenzhen which is 90 minutes by surface transportation from Hong Kong.  The fall show travels to different healthcare technology locations throughout China.  As business travel is limited to most Chinese, the fall show brings technology to these “areas of excellence”¹.

¹Regions having a critical mass of technology universities and companies.

7. What is CMEF IVD?

CMEF IVD is an area on the exhibit floor reserved for IVD companies.  It is located in the same hall as the international section (country pavilions).

Introduced at the spring 2009 show, the IVD pavilion is an area where smaller companies can exhibit in 9 sqm (100 sq ft) stands.

8.How many CMEF visitors are interested in diagnostics?

Based on survey of visitors to the spring 2011 edition, 11.7% (8,500) of the visitors have an interest in “Lab and Clinical Testing Devices”.

9.How many IVD companies routinely exhibit?

10. What are the exhibiting options?

Exhibiting options include the main floor and the IVD Pavilion. The IVD Pavilion Area (9 sqm stands) is close to the multinational companies (Abbott, Roche, Beckman Coulter, Sysmex, etc.) and the International Area (country pavilions).
Option 1: Raw space (18m² or 200 sq ft minimum): $USD 385/m2 = $USD 6930/18m²

(Exhibitor is responsible for stand construction and furnishings)

Option 2: Shell scheme* (9m² or 100 sq ft minimum): $USD 405/m²= $USD 3615/9m²

*The shell scheme Includes back and side walls, company name on fascia board in English & Chinese, carpet, 1 reception counter, 2 chairs, 2 spot lights, 1 electric socket (220V) and 1 waste “basket.

Funds for exhibit space are invoiced by Scherago International in $USD.

11. What are the labor rules? Can I set up my own booth? If I need help setting up my booth or equipment, how do I order labor and how much does labor typically cost?

Exhibitors who construct their stand can use any company they wish to use.  Companies can contract through the CMEF organizers, Reed Sinopharm, or select their own stand constructors.  Generally speaking, labor costs are about 25% of charges in Europe and the US.  For shell scheme exhibitors, you are able to install your own equipment, hang posters, etc.

12. Will I need a translator? If so, what is the cost?

If your company does not have a bilingual agent or employee present, a translator is a necessity. Depending on the level of competence needed, the cost per day is between $50 for a hostess to $200 for a skilled translator.

The official translator organization for CMEF is:

SHENZHEN LONGWIN
Contact: Ms. Chen Ke

HTTP: www.longwinsz.com
E-mail: clh917@hotmail.com  sz@longwinsz.com
Tel: 0755-82908515 82908487 13714658483
Fax: 0755-82908515

13. What are travel and hotel accommodations?

For the April show, those traveling internationally usually fly into Hong Kong which is 60 to 90 minutes from Shenzhen depending on the time of day. During the show, obtaining a taxi during is next to impossible. Unless you have dependable transportation, such as shuttle buses to and from your hotel, or your hotel is near a metro station, it is recommended that you stay at one of the hotels within walking distance from the Shenzhen Exhibition Center. 

For the fall show, Orient Explorer coordinates the hotels as well and can offer you a variety of choices, all acceptable by western standards.

The official travel agent for CMEF is:           
Ms. Frida Huang
Orient Explorer Beijing
Tel: +86 10 5126 1926
Fax: +86 10 8460 2480
Email:bj@orient-explorer.com.cn
www.orient-explorer.com.cn

14. What should be known about doing business in China?

As with any international business experience, it is important to know and observe the country’s cultural habits.  If your exhibit team has not previously traveled to China and you do not have access to formal training, it is highly recommended that books on Chinese business culture be reviewed.  One of the better books is “Kiss, Bow or Shake Hands – Asian Edition” by Terri Morrison and Wayne Conway (Adams Media).  Another excellent book is “Asian Business Customs and Manners” by Mary Murray Bosrock (Meadowbrook Press).

©2011™Scherago International